LSP — Merch Collection

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LSP is a songwriter and rapper popular in the Russian-speaking world. The artist tasked us with designing a merchandise collection for fans. To capture the hearts of LSP's fans, we came up with the idea of visualizing on clothing the very emotions and mood referenced by the artist in his song "Neschastnye Lyudi" (Unhappy People).

The foundation of the merchandise collection's style was the design of a t-shirt. On the back, we placed an illustration of a smiley face. Visually, it is divided into two parts: happy and sad. This symbolizes the two opposite feelings that coexist in the lyrical hero of the song.

The concept for the other items is done in the same style as the t-shirt. They feature the same recognizable smiley and the familiar LSP logo beloved by fans.